Does The World Really Need Another CRM?

We Think So, and Here's Why

There are over 700 different CRM options listed on G2 (a popular software directory)1, so it's no wonder that finding the right one is incredibly overwhelming. Where do you even begin?

At Super Simple CRM we are focused on one very specific type of CRM. This article will help you understand what you should be looking for if you find yourself on the hunt for a CRM, and whether Super Simple CRM is right for you.

Step 1: Understand Which Category of CRM You Need

The CRM ("Customer Relationship Management") software category is incredibly broad and the term "CRM" means a completely different thing to different people. For many sales teams, it means a pipeline of leads that are pushed through as quickly as possible to meet monthly goals. For others, it is a tool to better understand and analyze your customers. Finally, for small businesses it is often used as a tool for coordinating and collaborating on how to best serve (and sell to) your existing customer base.

CRM software typically fits into one of three categories: Collaborative, Analytical, and Operational2. Understanding what you need the software to do (collaborate with co-workers, push leads down a funnel, or analyze your customers) will reduce the CRMs you need to look at by two-thirds!

For example, a Real Estate Investor might use a CRM to follow up on leads that come in via an advertisement on Google that links to a lead form on their website. They need to quickly triage incoming leads and reach out to the person who submitted their information immediately. If they take too long or if that lead gets lost in a complicated CRM, they could lose tens of thousands of dollars in just one deal. This is a perfect use-case for a Sales-Focused (Operational) CRM, where automation and pushing a potential customer through a funnel at top speed (once, and only once) is crucial.

This does not mean that a sales-focused CRM won't have the ability to analyze, or that a collaboration-based CRM won't be able to handle leads, but each CRM category specializes in one specific area. If you run a super sophisticated company and wanted to be able to address all three areas (collaboration, operations, and analysis), you could use a behemoth like Hubspot or Salesforce, but you pay for that flexibility with incredibly complex configurations, training, and cost.

Super Simple CRM is a collaborative CRM for small teams. We focus on helping you establish and build meaningful relationships with repeat customers, rather than simply pushing one-time sales leads through a funnel as quickly as possible. If you're looking for a one-off sales funnel CRM with heavy automation in place, then Super Simple CRM is not for you. If, however, you want to track and nurture your leads and turn them into repeat customers, you are in the right place.

Step 2: Decide On Your Appetite for Specialized Training

Hubspot, one of the most popular CRMs on the market today, is incredibly flexible... but it requires so much configuration, upkeep, and training that many people literally specialize their entire career on being experts at Hubspot.

For small businesses and small teams that just need to collaborate, we think that's awful. It's just a non-starter and overwhelming for small teams. Hubspot (for example) may offer a free plan, but that comes with the cost of training (or spending hours figuring it out yourself) and figuring out how to get everyone else on your team up to speed.

Take a look at the "Sample Contact" they create for you with the default settings when you create an account.

Does that give you confidence that you'd be able to get up and running quickly? Does it give you the feeling that you'd be able to manage it yourself? We don't think so.

Hubspot is not alone in this. It may be flexible, but it is not simple.

Salesforce is another popular CRM, and while it's individual contact/lead screen is less intimidating, it takes a lot of work on your part to get it to this point.

Salesforce has 46 different settings screens that you need to understand and configure in order to get it to work the way that works for your company. FOURTY-SIX PAGES of settings! We think that's bonkers.

Here's an example of just one of those pages. Would you know what settings to enable, or what they do?

Now imagine 45 other screens just like this. You should be able to get up and running in a matter of minutes, not weeks!

We do want to give a shout out to one attempt to address this problem of overly-complicated CRMs: The amusingly named "Less Annoying CRM". Although it does a decent job of keeping things simple, it lacks a mobile app and has the look-and-feel of something that hasn't been touched for a decade. We love the concept and the problem they're trying to solve, but mobile should not be an afterthought for people that need information at their fingertips, wherever they are.

So while there are hundreds of CRM options out there, there are really only a handful that people have learned to deal with. You shouldn't have to settle for this when all you need is something simple. We don't want you to "learn to deal" with Super Simple CRM -- we want you to love it.

Finally: What Do You Need Your CRM To Help You With?

Once you've decided which category of CRM you need, and ruled out any complicated CRMs, you're now down to only a handful of CRMs from that original list of 700.

So now that you know you're looking for a simple solution, what specifically does your team need help with?

The idea for Super Simple CRM came from people like you who knew what they needed but couldn't find it in the existing options out there. How many of these sound familiar?

I just need something simple!

I need a simple CRM. It seems like everything I look at is for big companies who do business with other companies.

I just want a screen that someone can pull up and say: "Yes, I can see you in my database Mr. Smith. It looks like your papers will be ready around May 29th!"

That's all. I don't need "company info" or photos or logos of my clients. Just a barebones CMS that will help us automate some tasks-- but not so complicated I need an expert to set it up.”

- Mack, May 15, 2021

Need help picking a CRM as there are so many and I'm pretty overwhelmed!

So far all the information we have is organized between our phones (calling/contacts/text messages), Outlook (emails/calendar), and an Excel spreadsheet where I have to update what is currently happening with each client (about 20-25 at any given time).

I am looking to get everything into one place. Keep it simple and just manage the information I've got spread out over multiple devices a bit better.

Obviously as the business is just two people anything that's too expensive/designed for big business wouldn't be great here, if anyone has any suggestions please let me know!

- Chad, October 18, 2021

HEEELLLLPP!

I am looking for a very basic CRM. I am a sales rep for a small to medium sized business that has its own sales reporting software already that was built when dinosaurs roamed the earth. I need an app/online cloud based program to record customers I see, their details, what we spoke about and any action that needs to be followed up which will alert me when a time has passed.

I need to be able to sort by postal code and get a report at the end of each week to send to my manager. THAT’S IT!! It seems easy enough but for the life of me I cannot find anything this simple.I will be the only one using it.

- John, June 8, 2021

The theme here is clear, and nobody can find the simple solution they're looking for. If this feels like déjà vu to you as well, then you are exactly who we are building Super Simple CRM for.

You need:

  1. A simple list of contacts, customers, and sales leads, along with how you can reach them and your recent interactions with them.
  2. More focus on enhancing the customer relationships you already have, instead of quick one-off sales.
  3. A way to assign follow-up tasks and reminders to keep your customer relationships fresh.
  4. Something that is simple and intuitive enough that you can start using it immediately without any special training or complicated set-up.
  5. A simple pricing plan, so that you can get your whole team on board without worrying about how much it will cost.

That's it! You don't need everything including the kitchen sink -- you just need a simple tool to help you maintain and build meaningful relationships with your customers. That is all Super Simple CRM aims to be. We are deliberately simple.

We Are a Small Business Too, So We Totally Get It

We're Malcolm and Bryan, the founders of Super Simple CRM. We are software engineers and entrepreneurs from opposite ends of the world, who met over Twitter, with a joint passion for building simple solutions that help real people.

Malcolm JackBryan Hales

If you've reached this point, then you are exactly who we want to work for. We're excited to build Super Simple CRM and want to hear directly from you about what led you here and how we can make your life easier. Sign up for updates below, and we will reach out personally to see what you're looking for in a CRM. Just curious and want to follow along out of curiosity? No problem and no pressure! Are you looking for something sooner than later? Great! We'll add you to our upcoming beta list. We're a small team that is excited to work with other small teams, and we look forward to chatting with you.


Footnotes

1 https://www.g2.com/categories/crm

2 https://www.zendesk.com/blog/3-types-crm-everything-need-know/

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